Walmart+ was the first-ever membership program for Walmart. As an extension of the master brand, W+ is built on the opportunities to save money, live better. and maximizing every opportunity to do so. The idea of exclusivity and maximization is reflected throughout the visual identity.
Walmart+ visual language is built upon master brand design foundations, but by placing a strong emphasis on yellow over blue, the use of dynamic photography, and colorful patterns create distinction between the Walmart brand and W+.
+Lab is an innovation hub where W+ members shape the future of Walmart shopping by trying new services and technologies before they go live for everyone else.
